Frequently Asked Questions

What is Think It Up?
Think It Up is an initiative of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to reframe the public discussion about education, create a culture of excitement about learning everywhere in America, and build a sense of optimism about the potential of education in classrooms across the country.

Think It Up invites students to work with their teachers to develop projects that draw on their passions and connect to the futures they want to pursue. Posted on, in collaboration with, the student-powered, teacher-led projects will be crowdfunded by citizen donors beginning September 2015. The projects will encourage rigorous skill development that prepares American youth for post-high school life, helping pave the way for college and/or career success.

What is the Entertainment Industry Foundation?
Created in 1942 by Samuel Goldwyn, Humphrey Bogart, the Warner brothers and other Hollywood leaders, theEntertainment Industry Foundation (EIF)was established to unify the entertainment community’s generous giving. The combined power of media and celebrities could be used as a force to rally the nation to address pressing issues.

Throughout its history, EIF has championed urgent needs: raising money for war bonds, supporting the USO and the Red Cross, generating awareness about childhood polio, promoting seat belt use, raising consciousness about AIDS, fighting hunger, encouraging colon cancer screening and, perhaps most notably, creating StandUp To Cancer (SU2C) in 2008.

What is
Founded in 2000, makes it easy for anyone to help a classroom in need. Teachers at over 60 percent of all the public schools in America have created project requests, and more than a million people have donated $330 million to projects that inspire them.  Over 14 million students—most from low-income communities, and many in disaster-stricken areas—have received books, art supplies, field trips, technology, and other resources that they need to learn.

What students and schools are eligible to participate in Think It Up?
To participate in Think It Up, students must be age 13+ and in grade 7-12 at a public or charter school in the United States.

How can I determine if my school is eligible to participate?
Think It Up is open to grades 7-12 at all U.S. public and charter schools. You can learn more about eligible schools using School Eligibility Wizard.

What is involved in the project creation process?
Students (age 13+) and teachers in grades 7-12 at a U.S. public or charter school will work collaboratively on their project submission. When starting a project, teachers will download a packet they can complete with their students. The packet will contain questions for both the teacher and students to answer, explaining their project and the intended outcomes. The teacher will then compile the material, specify the exact resources being requested, and submit the project for review. Within five business days, the project should be reviewed and posted online, or the teacher may receive feedback or questions to address about their project submission.

How long do students have to get funding for their project?
Students and teachers will have a deadline of up to four months to reach full funding for their project. Some special projects, such as field trips, may require a shorter deadline.

What happens when a student-powered project is funded?
Once a project reaches full funding, the teacher and students will write a digital thank you note to all who donated to the project. will order the project materials and then ship them directly to the classroom. When the materials arrive, the teachers and students will share photos of their project in action and write a digital impact report to donors. Teachers and students will also send handwritten thank you notes to any donor who has given $50+ and opted to receive the notes.

What happens if a student-powered project isn’t funded?
Student projects will have up to four months to reach full funding on (special projects like field trips may have a shorter deadline). If a project is not fully funded by its deadline, donations are returned to the original donor in the form of credits to apply to another project. Students can work with their teachers to revisit their projects and resubmit, if they’d like.

Is my donation to Think It Up tax deductible?
Yes, your donation supports the Think It Up program and is tax deductible to the fullest extent of the law and you will be given a receipt for U.S. tax purposes.  Donations made to Think It Up will be processed by the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization. The EIF Federal Tax ID number is 95-1644609. 

What is the Federal Tax ID number for Think It Up?
Think It Up is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization. The EIF Federal Tax ID number is 95-1644609. 

What will appear on my credit card statement?
When you make a donation by credit card, a charge to “Think It Up” will appear on your credit card billing statement.

I donated, but did not get a tax receipt. What do I do?
E-mail receipts are sent out within 10 days of donating. If it has been longer than that and you still have not received an e-mail, please contact Donor Services at

I need to revise my donation. What do I do?
Questions about your donation can be addressed by Donor Services at

I don’t have a credit card. Can I donate by check or money order?
Yes, we accept checks and money orders. Please make your check or money order payable to “Think It Up” and send it to:

Entertainment Industry Foundation - Think It Up
PO Box 845346
Los Angeles, CA 90084-5346

How do I find out if my employer offers employee matching contributions for Think It Up?
Many companies encourage employees to support non-profit initiatives like Think It Up by offering to match employee donations. If your company has such a program, you should be able to obtain a matching gift application form from the human resources or personnel department or from your company’s website for you to download. Please fill out the form and mail or email it to us at

How secure is my credit card information? 
Industry standard security measures are used to keep your billing and credit card information secure and private. Please review the Privacy Policy available on the website.

I have a question that wasn’t answered here. Who can I contact?
If you have a question that is not included in our Frequently Asked Questions, please contact us at