ENTERTAINMENT INDUSTRY FOUNDATION ANNOUNCES ADDITIONAL TV, FILM AND MUSICAL GUESTS FOR THINK IT UP EDUCATION INITIATIVE TELECAST

Jason Bateman, Halle Berry, Justin Bieber, Julie Chen, Terry Crews,
Jennifer Garner, Taylor Lautner, Joe Manganiello, Seth Meyers, Kacey Musgraves, and
J.K. Simmons are Among Latest Stars to Participate in September 11, 2015 Event on
ABC, CBS, FOX and NBC 8 pm ET & PT / 7 pm CT

Previously announced participants include Kristen Bell, Stephen Colbert, Scarlett Johansson, Matthew McConaughey, Gwyneth Paltrow, Jeremy Renner, Ryan Seacrest and Jessica Williams

Den of Thieves to Produce “Roadblock” Fundraising Special

http://www.thinkitup.org | facebook.com/thinkitup.org | Twitter: @think_it_up | Instagram: @think_it_up

LOS ANGELES, Sept. 3 – The Entertainment Industry Foundation (EIF), a leading charitable organization of the entertainment industry, today announced the latest round of celebrity participants for the star-studded “roadblock” fundraising telecast in support of Think It Up, EIF’s new national education initiative, on Friday, September 11, 2015, at 8 pm ET & PT / 7 pm CT.

Today EIF announced the telecast will include special musical performances from Justin Bieber and Kacey Musgraves, as well as appearances by Jason Bateman, Halle Berry, Julie Chen, Terry Crews, Jennifer Garner, Taylor Lautner, Joe Manganiello, Seth Meyers, and J.K. Simmons.

Previously announced participants include Kristen Bell, Stephen Colbert, Scarlett Johansson, Matthew McConaughey, Gwyneth Paltrow, Jeremy Renner, Ryan Seacrest and Jessica Williams.

ABC, CBS, FOX and NBC will simultaneously broadcast the live Think It Up one-hour special from the Barker Hangar at the Santa Monica Airport.

Think It Up seeks to inaugurate a new movement in support of the nation’s students, teachers and schools, helping generate excitement about learning everywhere in America and building a sense of optimism about the changes underway in classrooms across the country. Because education is the cornerstone of our democracy and economy, Think It Up aims to renew a sense of promise for all of America’s public school students. With new technologies, ingenuity and higher expectations, we are living today in the most dynamic era in learning and education since free public school was established in the US.

The telecast, which is produced by Jesse Ignjatovic and Evan Prager for Den of Thieves, working with Entertainment Industry Foundation producers, is designed to spark a new excitement for learning across the country, as well as to launch and accept donations via thinkitup.org, a first-of-its-kind platform to fund student-powered, teacher-led learning projects in partnership with DonorsChoose.org, the popular teacher crowdfunding charity.

These projects will facilitate meaningful learning for the students involved, and will help students connect what they working on in the classroom today to the challenges they will face in the future. In addition to aggregating funds from citizen donors, thinkitup.org will make it possible for major donors, such as corporations, philanthropists and foundations, to match some public contributions. Think It Up major supporters include Staples, The Bill & Melinda Gates Foundation, ExxonMobil and Ashoka’s Start Empathy Initiative.

Den of Thieves has been responsible for some of the most-watched live television events in the country. The Think It Up telecast will be informative, but fast-paced, with content focused squarely on students and teachers. The celebrity participants will introduce inspirational projects from schools across the US, as well as share personal stories of how amazing teachers and the power of learning have had a positive impact on their lives.

“The entire Think It Up show is about creating energy,” said Evan Prager from Den of Thieves. “We’ll have a large standing audience and our celebrity talent will be able to interact with the kids on the floor and create a genuine connection. Think It Up is an incredibly exciting initiative and with the help of all the celebrities that have agreed to participate, we are going to help make this one-hour special an incredible launch for this important movement.”

Think It Up is a powerful platform to help students work with their teachers to pursue their passions and achieve their goals,” said Lisa Paulsen, CEO of Entertainment Industry Foundation. “This show needs to create anticipation for the overall initiative, and our incredible performers and participants are the perfect group to spark excitement with our audience. We are so excited for the telecast on September 11th: it will inspire viewers, introduce them to Think It Up’s goals, and give them the opportunity to soon begin donating to student-powered, teacher-led projects in schools across the country.”

In addition to the roadblock telecast, Think It Up will engage celebrities and education/community influencers to help keep a steady drumbeat of excitement about learning and encourage ongoing support for students and teachers. National public awareness campaigns featuring celebrity ambassadors will run across all media platforms, including print, broadcast, digital, out-of-home and radio.

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About The Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues. Stand Up To Cancer (SU2C), EIF’s largest initiative, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. SU2C accelerates research to get new therapies to patients quickly. Since its founding seven years ago, SU2C has launched 16 collaborative “Dream Teams” comprising over 940 scientists from 123 leading institutions around the world. That research, including 151 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. In just 15 months, Hunger Is, EIF’s collaboration with The Safeway Foundation, has significantly raised awareness of childhood hunger in the United States and over $10 Million to support breakfast, afterschool and out-of-school meal programs.

About Think It Up

Think It Up is an initiative of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to reframe the public discussion about education, create a culture of excitement about learning everywhere in America and build a sense of optimism about the potential of education in classrooms across the country.

Think It Up will invite public middle and high school students to work with their teachers to develop projects that draw on their passions and help pursue their educational goals. Posted on thinkitup.org, in collaboration with DonorsChoose.org, the student-powered, teacher-led projects will be crowdfunded by citizen donors beginning September 2015. The projects will entail rigorous skill development that prepares American youth for post-high school life, helping pave the way for career success, regardless of the path.

About DonorsChoose.org

Founded in 2000, DonorsChoose.org makes it easy for anyone to help a classroom in need. Teachers at over 60 percent of all the public schools in America have created project requests, and more than a million people have donated $330 million to projects that inspire them. Over 14 million students -- most from low-income communities and many in disaster-stricken areas -- have received books, art supplies, field trips, technology, and other resources that they need to learn.

About Den of Thieves

Launched in 2007 by Jesse Ignjatovic and Evan Prager, Den of Thieves has emerged as a force for ambitious music-driven event shows and unique non-scripted television series. In the live event show space, Den of Thieves has Executive Produced the MTV Video Music Awards, American Idol on FOX, Pitbull's New Year’s Revolution on FOX, the MTV Movie Awards, Key & Peele’s Super Bowl Special on Comedy Central, the Peabody Awards on Pivot, the CMT Awards, and The Radio Disney Music Awards – among many others.

MEDIA CONTACTS:
Mat Newman / Rogers & Cowan
mnewman@rogersandcowan.com
310.854.8198

Diana Bulnes / Rogers & Cowan
dbulnes@rogersandcowan.com
310.854.8180

Photos: Jason Bateman (CC 2.5 BY-SA) Lukeford.net; Halle Berry (CC 3.0 BY) German Marin.